So you’ve decided to start your very own natural cosmetics company or you’re just passing through a post that caught your interest, whatever your reason for being here you’re guaranteed to learn a thing or two from the ups and downs of an experienced entrepreneur.
Me and my wonderful partner always held a similar interest and passion in essential oils, particularly Young Living’s and the therapeutic benefit these amazing gifts of Mother Nature provided us and our family. It was a naturally progressive idea for us to consider taking a brand new step forward together and venture on a path of unfamiliarity. After all we had little to lose and everything to gain.
Having worked in a field i was passionate about, Innovative Alternative Health Care, i was thriving learning the ropes of a new industry and the team i was working with were extremely supportive but i still wanted true financial independence to not have to rely on my next pay check to keep bread on the table and nappies on the baby. I tried various ventures that my creative talents allowed me to explore, everything from making music to writing poetry to publishing my very first children’s book alongside my lovely illustrator Carly Jones as well as many other pursuits which stretched what were already limited finances.
My partner was extremely supportive of anything i did and never complained once throughout all the madness and chaos i brought home each day! She still is my diamond in the rough and i plan to polish her so well she sparkles like her purpose here on earth intends her to. Having just delivered our gorgeous son Aaron it was sensible for her to take time off and look after bubs while papa went out to hunt the wonga.
I stumbled across essential oils through my boss who was a UK distributor and i fell in love with the products straight away, yes they were pricey but their allure was simply irresistible and i ended up spending much of my time and money accumulating around 80 essential oils (at my last count!) as well as signing up as a distributor myself.
My partner shared my enthusiasm for the oils and soon enough we began experimenting. I was a little too eager and after having researched the power of therapeutic grade oils my partner warned me against being over zealous with them, this turned out to be great advice as i was over indulging and there could have been some serious consequences.
In any case, she had the fantastic idea of creating some of her own natural cosmetics and began playing about with some natural products, combining them with the essential oils we had brought. Before i knew it she had created the most amazing set of lip balms. I had tried various before including some from very well known high street brands which i needn’t name, you probably know who I’m talking about! Their lip balm seemed to clump together after a few weeks and after applying the balm to my lips i could feel tiny clusters of balm which had formed and separated. When i tried my partners there were no similar issues, the taste was amazing and edible! and the texture was smooth and effective. I fell in love with her lip balms and have never looked back to any other lip balms since. Our friends and family were also in love with the lip balms and we had some amazing feedback.
Soon enough my partner began going in deep on the research front and had equipped herself with some great knowledge she even went on a course or two to learn some basics. In no time at all she had created creams, massage oils, hair restoration serums, hand and body wash products and a couple of other ideas which she was excited to get to work on developing further. She was truly amazing and still is, managing the baby as well as working as a partner on a new business.
I couldn’t sit by ideally and watch her create all these amazing products without considering our next step. We floated a few ideas around for a while and eventually it made sense to create our own professional website. Having worked as a PR & Marketing Manager for my current employer part of my role was updating the company’s WordPress site it was the first time i had got behind the wheel of a WordPress platform and having come from a Wix and Weebly background it was like stepping out of a Fiat Panda and into a Ferrari Testarossa, i was out of my depth but i learned on the job and soon enough became a bit of a pro.
With those skills in the bag i was able to put together a nice website for our company, something both i and my partner could be proud of. My heart and soul went into it and still continues to do so. So we were on a roll. She was busy concocting magical recipes in the kitchen whilst i was busy developing our website and within the space of 4 months and on a budget of roughly £800 we were able to formulate the early day strands of a solid business concept.
The great thing about cosmetics is that a) it is one of, if not the most profitable business in the world and b) it is saturated with chemically based products.. well the second point isn’t exactly great but for us, being a natural cosmetics company it gave us an edge.
I guess the thing i’m most proud of is the fact that everyone of our products is 100% natural and organic. When you go to a leading skin care company on the high street they may well advertise their product as having 100% Coconut, Jojoba or Lavendar etc in it but on closer inspection you will discover that this 100% is generally only 3-5% of the ingredients which make up the product. Most high street products are made with water and preservatives. Buity Skin Care products are all 100% natural and organic, that means that 100% of each of our products is exactly 100% natural and organic, no water, no preservatives, no chemicals, no parabens and no misleading advertising. We are extremely proud of the standard which we have set for ourselves and which we have ingrained as a staple mainstay throughout the foreseeable future of our brand and company.
Natural Cosmetics are all the rage today, the internet is used so often by savvy buyers who now have information available at the touch of a button and who can examine the contents of anything they buy. As a result many consumers have begun falling away from chemically based cosmetics and are now seeking more natural alternatives. As with all things in life, we tend to return to nature once we have had our fill of bright lights and machine created products! At least we have.
With every business you need an edge over your competitors. The market is saturated with Natural Cosmetic start-ups now, some who simply don’t understand a good business model and how to effectively market a product, even though their products are amazing, and other who’s products may not be the best but who have a good grasp over the marketing aspects of a business. We sit balanced in the middle, we have an amazing brand and an amazing product and we have an amazing USP (unique selling point) to boot.
I’m the first to admit that my spiritual inclination is profound. I have studied and continue to study deep spiritual practices. Everything from Yoga and Meditation to the more esoteric concepts which exist in the world of spirituality. Chakras have always been an appealing subject matter to me, we have 7 major chakras that sit along the spine as energy centres and can be viewed from an eastern perspective as Chakras or from a western perspective as the 7 major endocrine glands which are tied to the spine. Having this knowledge alongside the passion i have for essential oils and the new direction we were taking it made perfect sense to create our very own flagship range of chakra based oils and balms.
We decided that we would study what essential oils worked towards activating each of the 7 chakras. We then chose a top, middle and bottom note essential oil that correlated with each chakra and blended them with amazing natural products to create an exciting and irresistible range of chakra balancing products.
The fascinating USP is still to come..
During my time before joining my current employer i stumbled across an amazing innovative technology from Russia – The Bio-well. The Bio-well is a health assessment device which is one of the products that is revolutionising health care and creating a platform for a new type of medicine – energy medicine. The Bio-well uses photonic imaging to capture the light emissions from around your ten fingers/thumbs. It is a very simple 15 minute, non-intrusive assessment. From this i was able to amass a wealth of knowledge on a persons health and energy state. Moreover one of the Bio-wells features was to analyse the energy value of the 7 chakras! In short this meant that a person could measure their energy levels before and after a specific activity, be it yoga, meditation or from the application of therapeutic grade essential oils!
It was a profound coincidence that having been employed by my current employees i discovered that they were one of only two UK distributors of the Bio-well device. I happened to purchase my Bio-well from the second UK distributor following my attendance at a CAM expo event. It so happened that the Bio-well was just one of a number of leading technologies from around the world which my current company used in their clinic. I later went on to qualify as a level 2 specialist Bio-well assessor meaning i was certified by the son of the Bio-well developer himself and that i was equipped to deliver scientifically viable health assessment reports.
This meant that i could accurately measure the impact of therapeutic grade oils on myself, members of my family, friends and clients using the Bio-well and with this i set out to document and report on the efficacy of Buity Skin Care Charka Balancing Products, something which no other natural cosmetics company in the world had done!
Having got my head around Google’s SEO (Search Engine Optimisation) protocols and picking up a few awesome marketing tricks along the way i was able to set our company up for what would promise to be an awesome adventure.
For us the future is very bright and we are genuinely excited to share our work with the world. Our products are truly ground breaking and we have the science to back our statements up. Imagine for a moment that you or somebody you know suffers from a health condition and you come along to our clinic for a Bio-well health assessment, not only will you be able to identify issues which are seldom caught by conventional medicine but you could enter into a program of natural healing and visually see the impact of the treatment your offered. The impact of such an approach is truly revolutionary and especially from a small but powerfully positioned natural cosmetics start-up.
So you’re probably asking by now, where are the 10 steps? well they are ingrained within the story i have shared with you but to summaries i will share a quick bullet point list with you:
Step 1) – Align yourself to a project that inspires you and makes you come alive, if it feels right then it’s life’s way of telling you, you are on the right path and you should flow with this energy and experience the amazing unfolding of your destiny.
Step 2) – Find someone amazing who shares your vision and who can add value to it, all you really need is one great person to bounce your creative ideas off and you will begin manifesting inspired ideas.
Step 3) – Learn the tools of the trade, this is not hard, think 4 months ago i had no idea how to drive a Ferrari Testarossa, now i’m doing 180mph down the high-street 😉
Step 4) – Keep the passion burning, it’s easy to lose hope when the going gets tough but the challenging parts of your journey are indicators that you’re about to break through an important barrier, much like a race, starting is the easy part, finishing the hardest, but cross the finish line and your are a champion.
Step 5) – Think outside the box, whatever you choose to do aim to do it in an original way, set the intent and the vision will come to you. Once you have found your USP you will feel the click like a deep revelation and you will know in your cells that you are onto a winner!
Step 6) – Persevere. You will have ups and downs lean on your partner/partner’s for support, don’t be afraid to open up to them and share the difficulties you are experiencing, it will only make you a stronger unit. Often time consistency and continuity will see you out perform your competition.
Step 7) – Don’t be afraid to go off the beaten track, nowadays innovation is the buzzword about town, look for something different and unique, usually i find technology moving so fast that whatever you’re into there is some form of technology out there that is yet to blow-up that can give you the edge over your competitors. Find the one thing that you naturally align to that can give you the boost you need.
Step 8) – Small budget, no problem. What you may lack in the financial department you can make up for in the small windows of time you have, plan well, set goals and celebrate your achievements. Money isn’t the be all and end all of your prospects. If you have the will-power and sincerity to do good, life will bless you with ample opportunities.
Step 9) – Network, today you can’t succeed in business without building your networks, this may seem daunting but when you truly find your calling it will turn your nerves to excitement and you will be dying to burst through the door and connect with others in your field who share your passion. Surround yourself with people who encourage and support you and remove yourself from those who bring you down.
Step 10) – Enjoy the process, it’s easy to get bogged down with anything work related so find something in life which you love, which inspires you and brings your natural qualities and inherent gifts out of you. Once you find your vocation enjoy every moment, it’s the very least you deserve.
I sincerely hope you found this blog post helpful, intriguing, stimulating and valuable and would love to hear your thoughts and opinions so by all means please feel free to share your mind with us and we would be happy to oblige you with a reply.
We would also like to say if you found this article useful or inspiring that you share it through your social media networks and with your friends and family so that we can get the word out on an exciting and new concept towards better health for all.
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With love, always
Buity Skin Care.